Internet and the irruption of social networks have affected our daily life to every extent: shopping, administrative formalities, everything has changed. We communicate, inform ourselves and spend, even find love in an absolutely different way as we used to only 15 years ago. Has this change reached the Personal Training Industry too? It obviously has, but what has really changed?
Has the essence of personal training changed?
Internet has increased the available opportunities for personal trainers and their clients, no doubt. They have new options to be connected and distance training is easier than ever: worldwide athletes can access training plans through multiple channels. But, how has distance personal training changed?
Let´s think about Jane Fonda for a minute. She came up with a series of workouts, recorded them on VHS and distributed them all over the world. Aerobic and collective classes changed radically: it was not necessary to go to a gym anymore to be fit. All you needed was a video player, a tv and enough room. Arobic went straight into our houses.
VHS, DVD, Internet… What is the next step in distance personal training?
We do not use VHS anymore. We have Youtube, Instagram. Those are the channels. What has changed then? First we went from VHS to DVD and, when internet was available for everyone, to different digital channels. New channels, same idea: a personal trainer comes up with workout programs, uploads them to their profiles (Youtube, Instagram, personal Web site, specialized blogs, allowing downloads in various formats…) and athletes carry them out at home or in whatever environment they have available. Jane Fonda´s method is still working, adapted to nowadays means.
What is the following step in online personal training? It is the trainer´s attention and personalized follow-up. Technology allows to develop specific programs for each client, what is more, to establish one-to-one communication between athlete and personal trainer.
Jane Fonda shook up the world of Fitness and Aerobic in the 80s when she introduced the gym in households. Then, personal trainer was the one conquering our homes. Today, it is not good enough to just work on predetermined exercises. Each client has unique physical characteristics, specific goals and different training intensities. It is necessary to adapt each program to each client. A constant communication between athlete and trainer is mandatory, as in a face-to-face session. The client must be able to let know the trainer if “this exercise was too hard”, or “I had knee ache this morning and it got worse after training”. This is what was missing in Jane Fonda´s video and in those programs that can be found in Youtube of Instagram. They lack communication with the trainer and the flexibility to modify the program after each session to optimize the result of workouts and prevent injuries or overloads.
They also lack of the motivation factor. Face-to-face personal training customers value above all that the trainer gets out the best of them. Motivating and making them achieving the best results is key. This is now possible in online training thanks to technology, that gives us the tools we need to be permanently connected.
A new mentality: the real change in online personal training
Outivate is a platform created to help personal trainers proceed to the next level in the online business. Outivate is the platform; it is personal trainers who chose to engage and change. The professional has now the chance to leave behind Jane Fonda´s method and understand that a change of mentality is in order: customer focused, daring to be with them 24/7. Our goal is to follow up on that revolution that began in the 80s and bring the personal trainer into that concept of training at home.
The biggest change during the last years has placed the customer in the center, this applies to every industry we can think of, including fitness and personal training. For that reason, the key is not your training plan, not even you or your knowledge. The key is your customer. If the athlete wants (or needs) to train at home, in a nearby park, or in different cities, you will have to adapt to their needs and be with them wherever they are.
The big question is, then: what are you going to do about it?